Digital printing

What is digital printing?

Digital printing is an contactless print process. This means that no separate print media are required because the print image is transferred directly to the printing press via computer. In comparison to other printing processes, such as offset or flexo-printing, the laborious press set-up is no longer required.

In terms of resolution, digital printing is comparable to offset printing. Digital printing is therefore ideal for high-quality packaging and displays. For printed matter such as business cards, letterhead, stickers & labels, brochures & flyers, posters & billboards, etc., digital printing has already established itself.

The advantages of digital printing

• Quality: Print in constant quality - whether one or an infinite number of print images.

• Advance: Always be one step ahead of the competition - shortened delivery times thanks to low time-to-market.

• Efficiency: Digitalised and modern production processes increase the efficiency of your orders.

• Sustainability: Both the use of resources and production planning are sustainably oriented.

• Availability: By eliminating minimum order quantities and lead times, your orders can be implemented as quickly as possible.

• Versatility: Act flexibly - Implement trends, promotions and other actions without printing plates in the shortest possible time.

Digital packaging printing

Digital packaging printing not only offers opportunities for segmentation, versioning and personalisation – irrespective of the batch size or substrate, it also closes security vulnerabilities through Link technology and the positioning of individual serial numbers, shortens time-to-market, reduces waste and minimises inventories.

Digital packaging printing creates surfaces for dialogue for smart shoppers on packaging and displays made from corrugated cardboard or solid cardboard. It connects consumers, brands, industry and retail and creates valuable insights into consumer behaviour.

When it comes to responding to requirements, needs and customer wishes, these can be fulfilled more quickly and cost-effectively than ever before with digital packaging printing – and with optimised overall costs and outstanding print quality.

Unlike traditional digital preprint which previously was only used for short or ultra-short print runs, the HP PageWide T1100S also cost-effectively supports the production of larger print runs printed in individual lanes in the multi-lane process. The technology therefore also meets the packaging requirements of brand producers for volumes and for flexibility in the FMCG segment.

With advanced technology and precision, the HP PageWide T1100S is the ideal solution for all your printing needs. It offers you a wide range of options to bring your creative and product ideas to life.

Learn more about the digital press

Digital Pack – Christiansen Print is a member of the first worldwide network for digital printing in the packaging market

Digital Pack was founded in June 2019 by HP and nine other companies and is the first worldwide brand-oriented digital printing network group for corrugated cardboard packaging and displays.

The objective is to help brands achieve success through digitally printed packaging and displays and to support them with the necessary speed, efficiency and agility for successful results in their marketing and supply chain.

The association meets regularly in North American and European sites and is developing further opportunities for enhancing purchasing experiences through digital packaging printing. The initiative includes common training programs and tools to inform and inspire brands about the advertising opportunities inherent in digital packaging printing. Digital Pack is also working on further simplifying the prepress processes and workflow and the production processes of print results.